The use of telephone for telemarketing is of recent origin. It is still in an infant state in India, but wide spread to some extent in other countries. The expression telemarketing is a telephone arrangement for ordering of products and services by communication with in business hours. The reason for increasing use of telephone for business purpose is a cultural evolution and revolution. As evident today people have been using phone for a wide variety of purposes relating to business and marketing. Modern marketing strategy depends increasingly upon customer awareness, customer orientation and customer satisfaction. These segments require allowing across to the consumers and for the suppliers to maintain a continuous relation. Telephone itself is a sophisticated tool, having power behind, is being used for telemarketing. It helps to get calls contacting decision makers and securing appointments. These activities secure revenue increasingly. The use of telephone would improve sales performance.

Nursing services are people-oriented services achieving their objectives of providing high-quality patient care round the clock, through people only. She works with the people, for the people and is rewarded or criticized by the people. The reputation of the hospital greatly depends upon her skills in managing the patients and their relatives.

There are a variety of understandings of the term empowerment due to its widespread usage. If empowerment is looked upon in terms of ability to make choices: to be disempowered therefore, implies to be denied choice. The notion of empowerment is that it is inescapably bound up with the condition of disempowerment and refers to the processes by which those who have been denied the ability to make choices acquire such ability. Thus, there could be statistical swells indicating improvements in indicators of gender equality, but unless the intervening process involved women as agents of that change, one cannot term it as 'empowerment'.

The purpose here in this study is not only to generate statistics but also to obtain insight from the executives, professionals and academicians on the valuation and disclosure practices of human resources. The basic purpose of this empirical analysis is to have a collective opinion from the senior and experiences professionals and executives responsible for decision making related to the personnel, human resources, accounting, finance and related areas. The opinions received from the respondents have been examined in a survey type of method. The empirical analysis has been carried out with the help of the categorical and qualitative opinion collected by circulating the questionnaire. This study finds out that the majority of the respondents are aware of the term HRA, but surprisingly not many know as to how it practiced. In addition, there is a need to find out the ways to increase the knowledge of HRA in India.

Banking is the lifetime of an economy . They ar e the catalytic agent and in the driver's seat of the financial system banking is a risky business, due to liberalization policies in India. “Risk management is not a destination, but a journey”. It is not a onetime exer cise but a life time exer cise, which needs to be undertaken r epeatedly . Risk management is the application of practices stability to plan, lead, or ganize and contr ol the wide variety of risks that ar e rushed into the fabric of an or ganizations daily and long term functioning. Like it or not, risk has a say in the achievement of our goals and in overall success of an or ganization.

The study was conducted is strawberry farming of Mahabaleshwer with an objective estimating the production and pricing of strawberry farming in the Mahabaleshwer taluka of satara district. The study indicated that cost of production is highest as expenses of plant establishment the total cost of production as paper acre on the average was Rs 264534 in selected villages of strawberry farming, cost of planting was found major cost item for 39.83%, production cost, manures and fertilizers were found to another major cost item. The behaviors of prices suggest that there are various factors influencing the demand for strawberry. The price of strawberry based on various such as fresh influencing the demand for strawberry, industrial grade, price differently on the quality. In the present result shows that strawberry prices are highly fluctuating. Hence this study is important to all fields such as government, strawberry industries, and Strawberry farmers.

The purpose of the study is to explore the scientific outlook of the people and its development either through educational institutions or through other forms of organizations like Kerala Sastra Sahitya Parishad in Kerala. The basic theme of this study is the need for science in every society, particularly in Tiruchirappalli. St.Joseph's College through its Extension Department Programme namely the SHEPHERD, an acronym for Science and Humanities for Peoples' Development, trains the students to bring out necessary changes in villages around Tiruchirappalli by applying classroom learning to peoples' needs and learning from them. In this paper, the views of the students are collected as responses for arriving at an analytical construct. In addition, questions were asked about their abstract level thinking in connection to humanity, equality, liberty and analytical ability.

Banking is the lifetime of an economy. They are the catalytic agent and in the driver's seat of the financial system banking is a risky business, due to liberalization policies in India. “Risk management is not a destination, but a journey”. It is not a onetime exercise but a life time exercise, which needs to be undertaken repeatedly. Risk management is the application of practices stability to plan, lead, organize and control the wide variety of risks that are rushed into the fabric of an organizations daily and long term functioning. Like it or not, risk has a say in the achievement of our goals and in overall success of an organization. Present paper is an make to attempt to identify the risks faced by the banking industry and the process of risk management. The paper also examines the different techniques adopted by the banking sector for risk management. The feature of banking will undoubtedly rest on risk management dynamics. Only those banks that have effective management system will survive in the market and the long run success in banking industry.

he tourism is the largest service industry in India. Government figures show tourism contributes 6.23 percent of GDP and accounts for 8.78 percent of jobs. Further more, it benefits in three ways to the India by making employment, foreign currency and infrastructure development. In this regard the present study represents the scenic beauty of Andaman & Nicobar Islands which would create a sense of dissatisfaction and the human mind would rebel against "the whole mass of the motley facts of life". The Andaman & Nicobar are a group of picturesque Islands, big and small, inhabited and uninhabited, a total of 572 islands, islets and rocks lying in the South Eastern Part of the Bay of Bengal. The significance plays as role of Tourism is essential in the economic development of a country. Tourism is the second largest foreign exchange earner in India.

Event management is the application of project management to the creation and development of festivals, events and conferences. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry

The tourism is the largest service industry in India. Government figures show tourism contributes 6.23 percent of GDP and accounts for 8.78 percent of jobs. Further more, it benefits in three ways to the India by making employment, foreign currency and infrastructure development. In this regard the present study represents the scenic beauty of Andaman & Nicobar Islands which would create a sense of dissatisfaction and the human mind would rebel against "the whole mass of the motley facts of life". The Andaman & Nicobar are a group of picturesque Islands, big and small, inhabited and uninhabited, a total of 572 islands, islets and rocks lying in the South Eastern Part of the Bay of Bengal. The significance plays as role of Tourism is essential in the economic development of a country. Tourism is the second largest foreign exchange earner in India.